Winning international orders

Working in a global organisation means that there is greater interaction between people from different cultures. When making a sales presentation to an audience from different cultures there are factors that can hinder the success of the presentation. This Sales Learning Laboratory will develop skills and knowledge of making sales presentations and minimise the possibility of cross cultural misunderstandings.

Benefits of attending

At the end of the programme participants will be better able to:

• produce clear and effective presentations which meet international business expectations;
• see and improve their presentation style;
• maximise the potential of business relationships through the utilization of intercultural differences productively.

 

What will be covered

Language and paralanguage: Use of language, colloquialisms and body language.

Content: Style of presentation. Factual versus oratory.

Visual aids: Availability of technology. Alternatives to Powerpoint.

Audience interaction: Understanding non-verbal signals from the audience. Containing emotion. Use of questions.

Platform skills: Presenting in clear language. Establishing credibility. Checking understanding.

 

How it will be covered

• Tutor led discussion
• Question and answer
• Practice
• Structured feedback
• Video replay and feedback
• Individual coaching